July 02, 2009

Medinteract launches community service initiative by making ALZselftest.com available to Arbor Terrace

Early screening for Alzheimer’s Disease with 98% accuracy of cognitive impairment now available

 

FOR IMMEDIATE RELEASE: Knoxville, Tenn. (July 3, 2009) – Developed by Dr. John H. Dougherty, a leading neurologist, founder of Medinteract and Medical Director of the Cole Neuroscience Center at UT Medical Center in Knoxville, the ALZselftest empowers people to monitor their cognitive health and identify potential problems as early as possible.

In 2002, Dr. Dougherty developed the Self Test, a paper test designed to identify cognitive impairment at the earliest possible stages. Due to the alarming rate of Alzheimer’s Disease (AD) sufferers going undiagnosed, Dr. Dougherty has adapted his existing test for computer use, and has made it available directly to the public online. 

In support of our mission to support early diagnosis of AD, Medinteract is pleased to announce a new partnership to provide testing to residents of Arbor Terrace in Knoxville. For the initial phase of the testing, the 90 residents of Arbor Terrace will have an opportunity to take the test, with a follow-up scheduled six months later to monitor any potential changes in cognitive ability. Joy Hall, Executive Director of Arbor Terrace, states "Our Memory Care program was designed specifically to provide interventions to those seniors needing additional support, and as a way to offer help within our own community. With regular use of the ALZselftest we are better equipped to measure the effectiveness of these interventions and to tailor programs that will serve each of our residents."

In addition to providing the tests, Medinteract will also provide an intern to assist in training staff and administering tests. 

Since its launch in November 2008, ALZselftest.com has steadily grown in popularity.  Once visiting, users find a wealth of information about Alzheimer’s Disease. The ALZselftest, proven to be 98% accurate in clinical studies for diagnosing cognitive impairment, can be taken in about 10 minutes and is available to the general public for only $20. To-date, tests have been taken by users in 50 states and more than 13 countries. 

Ongoing clinical studies of the ALZselftest show it is 98% accurate in distinguishing those with cognitive impairment from non-impaired persons. This rate is achieved because ALZselftest measures all of the cognitive domains, unlike other Alzheimer’s tests. Studies also show 95% accuracy at distinguishing between the stages of Alzheimer’s, including Mild Cognitive Impairment. By contrast, the widely used screening test, MMSE, only reaches 83% diagnostic accuracy and 67% accuracy in distinguishing between stages of Alzheimer’s Disease.  

According to the National Institute on Aging, scientists estimate nearly 5 million Americans currently suffer from AD. “The earlier you diagnose Alzheimer’s Disease, the better your chances of managing the disease without severe impairment,” says Dr. Dougherty. “Unfortunately, 60% of people with early signs of the disease go undiagnosed until they are past the early stages, when treatment options are best. Our goal was to make low-cost screening available to the general public so they can monitor their cognitive health, just as they would monitor blood pressure or blood sugar levels.” 

The test, research and supporting statistical data, as well as comprehensive resources for those wishing to learn more about AD, are available at www.alzselftest.com

 

 

About Dr. John Dougherty and Medinteract
Dr. John H. Dougherty is a leading neurologist who currently follows more than 1500 Alzheimer’s patients, founder of Medical Interactive Education, Co-Director of the Brain and Spine Institute at the University of Tennessee, Medical Director of the Cole Neuroscience Center at UT Medical Center in Knoxville, and the developer of the ALZselftest. 

June 25, 2009

z11 communications is proud to launch the new Girls on the Run of Knoxville web site

We're pleased to announce the launch of the new Girls on the Run of Knoxville web site

Girls on the Run of Knoxville is an Independent Council of Girls on the Run International, which has a network of over 160 locations across the United States and Canada. A nonprofit program for girls in the 3rd through 8th grades, their mission is to educated and prepare girls for a lifetime of self-respect and healthy living. 

Girls on the Run combines training for a 5K running event with healthy living education. Their programs instill self-esteem and strong values through health education, life skills development, mentoring relationships, and physical training - all through an active collaboration with girls and their parents, schools, volunteers, staff, and the community.

For more information or to get involved, visit them online.

June 04, 2009

Eco-Logical Environmental Solutions & Pest Management Corporation (EES) launches new web site

Eco-Logical Environmental Solutions & Pest Management Corporation (EES), Knoxville’s local and family owned pest management company, offers Integrated Pest Management (IPM) programs for residential pest control and for commercial pest control. EES services are designed to protect a client’s environment against household insects, wood destroying organisms and rodent pests.

In addition to a “Green” approach to General Pest Control, EES is specially trained in new construction pre-treatments that provide homeowners with long-term structural protection against subterranean termites. These environmentally sensitive applications are both EPA and HUD allowed and qualify builders for “Green Points” through various Associations such as the U.S. Green Building Council.

For more information, visit the new EES web site.

May 28, 2009

Don't sit still

My wildest dreams wouldn't have predicted the excitement and growth at z11 communications over the last few months. Keeping that in mind, I have to keep telling myself that means I don't know what the next few months hold either.


The one thing that I'm certain of is that if we sit still and enjoy what the previous efforts have brought us, the celebration will be short-lived. We HAVE to keep ourselves just as hungry as we were on day one...and be true to what has brought us to this point.

Although this is posted on the blog, it's mainly a reminder for myself and the z11 staff. Do something that makes you nervous every day. Whatever happens, do not sit still when things are good or bad. Trying new things and making mistakes is much better than not trying new things. 

As a wonderful new client said in a meeting yesterday, "If you haven't f''ed something up, you haven't been trying hard enough."

May 26, 2009

Knoxville Social Media Association meeting, May 21 2009

Great turnout tonight for the Knoxville Social Media Association meeting featuring Suzy Trotta. Woohoo!!! Group is off to a great start. Special thanks to Ackermann PR for sponsoring the event and feeding us. Knoxville Social Media Association meeting, May 21 2009

May 19, 2009

JFG Flats video and photo construction updates

One of the two-bedroom units now has a complete set of kitchen appliances, so this seemed like a good time to get some new photos and video of the awesome view of the building and downtown Knoxville views.


The video is rough, but a video tour of the unit will be available in a couple weeks. We'll wait until the washer/dryer is in place (provided in all units).

May 16, 2009

Recording for the Blind & Dyslexic 5k/10k Rat Race in Oak Ridge - pictures/video/results

I had a chance to work with the folks at Recording for the Blind & Dyslexic this morning in staging the 5k and 10k Rat Races. We had wonderful weather and volunteers...this was one of the races that remind me why I put so much time into making it possible for folks to run.




Riding the coattails of our clients

It's always much easier to make time to be creative on the behalf of our clients than it is for ourselves. So, we've decided to take the excitement of client creative a step further and build ourselves a small ad based on a project we've been working on.


As I mentioned in a previous post on the blog, SEC Grilltoppers recently launched an online store. We enjoyed the artwork so much that we made ourselves an ad and positioning statement off the grilltopper theme. 

Our new banner ad on the Knoxville News Sentinel web site, typically running above Carly Harrington's blog, is generating about 10X the traffic it has with any previous ad.

Z11_HGG_ad

May 14, 2009

Conry-Taylor & Morrow, CPAs get new building signage

Maybe it's not that exciting to the general public, but Conry-Taylor & Morrow, CPAs have been waiting patiently for their new sign. After a couple weeks of rain delays, the fine folks at Signs-n-Such took care of installation today.

Conry-Taylor_sign

May 13, 2009

In these times of economic uncertainty...

Please, if you're using that as your main sales pitch at the moment, stop. 


I know the general public doesn't pay as much attention to ads as someone in advertising, but I'm sick of it. Down the street from my office is a hotel with a big sign reading "In these uncertain economic times...." - WTF? A hotel playing off uncertain economic times?

If you want to stand out, cry 'fire' during a movie. Don't follow suit with everyone else. 

There, that's out of my system. I can calm down until the pink labeled chicken noodle soup and Tic Tacs start hitting the shelves.